COMMITMENT
REQUIRED

China is a huge market.  Financial commitment is necessary, and just as important is the commitment by management to take the time to understand the market and develop the relationships with key managers.

DON’T CHECK YOUR
BRAIN AT THE BORDER

Many business practices in China are different from other countries. Regardless, it is important to “sanity check” things.  If something doesn’t feel right, don’t do it “just because that’s how it’s done in China”. Use your own judgement and if needed, discuss with a partner who is familiar with China.

DON’T RELY ON GUANXI
(RELATIONSHIPS)

Often you will hear the phrase “no problem” when asking a service provider or partner about a seemingly complicated matter.  This should be a red flag.  Likely this will mean that they will use government connections to circumvent regular channels.  However, these relationships are not permanent and if things are not done correctly at the beginning, it can lead to problems in the future.
If something sounds too good to be true, it probably is.

PROTECT
YOURSELF

China is a LOW TRUST Society, where interpersonal trust is quite low.  Ethical Values may be very different from countries in which you normally operate.  Therefore, it is important to protect yourself by having clear standard operating procedures and work with partners with whom you have shared values.

KNOW WHAT YOU
DON’T KNOW

The China market is EXTREMELY COMPLEX! An understatement for sure.  Understand that there are vast nuances of the market that you don’t know understand – and may never.  Find partners trusted partners with whom to work, knowing that you will likely need several.

BEWARE OF
CORPORATE RIGIDITIES

Although you shouldn’t do things that don’t make business sense, you will need to be flexible with processes and your way of doing business to operate successfully in the China market.  Look at areas where you can relax some of the corporate rigidities.

To have a better general understanding of doing business in China,
click the link below to download our China Market Handbook